With the growing market of artificial intelligence, it is appealing to utilize AI an a tool in any industry. However, as I go through this journey of experimenting with different tools, I am starting to wonder what kinds of effects AI has on students and on professionals. This leads to my curiosity of how marketers are changing their ways of influencing consumers to buy products and how effective it is. Especially when there is so much concentration in the market and creativity level that is needed in order to persuade consumers, especially the younger generations that are growing up faster due to the access of technology and social media.
The influence of technology on society that has enabled people to live life in a different way in comparison to other generations. Due to the nature of Gen Z and Gen Alpha being greatly influenced by technology from a young age, I find it it interesting to consider how younger generations are influenced to buy products, research their interests, and how greatly their interests are influenced by what they are consuming on the internet such as social media. This can be because these generations are already acclimated to the idea of assistance from technology or possibly because they are being introduced to it so young that the idea of AI it is not catastrophic.
This leads to my curiosity of how genuine a marketing campaign must be in order to lure younger generations into buying or considering to buy a product from a campaign that was AI generated. Throughout my experiments with AI, I find that campaign and marketing techniques are not as personable and are quite broad. With this being said, I also find when programming AI to make a campaign more specific to target a certain demographic, it does not get into much more detail than marketing professionals can. I personally believe this is because the consumer culture is vastly changing.
Trends are quick to go in and out of style much faster and in order to AI to keep up with these trends, it must be programmed as such. However, as an aspiring marketer, it is my duty to seek out what is new and exciting as well as personal and genuine. For example, Gen Z and Gen Alpha took it upon themselves to bring back Y2K (early 2000s) clothing fashion for about a year and the trend slowly faded out. With this being said, although a year is perceivably a sizable amount of time to program AI to create campaigns that pertain to this trend, it is not enough time to get as detailed as a marketing campaign should be.
With all of this being said, I do not believe that AI is educated enough yet to predict the next form of marketing for the younger generations. Which is both a positive and negative aspect for aspiring marketers such as myself. I view this as a positive because the education that I am obtaining is still relevant and useful in order to position and price products as well as target audiences. However, I view this as a negative because AI is still a superficial tool that can be used to vaguely outline campaigns and it will be interesting to see how AI progresses as time goes on. I do believe that time is in the near future, but for now I would like to believe that the genuineness of marketing is still human and I secretly hope that, we, as a marketing industry preserve it as much as possible.
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